What is Twitter and why should you use it?
Twitter is a 'microblogging' social networking service system that
allows you to send and receive short posts called tweets. Tweets can be up to
140 to 280 characters long and can include links to relevant websites and
resources.
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| Twitter Marketing: A Guide to Know Everything |
Twitter users follow other users. If you
follow someone you can see their tweets in your twitter 'timeline'. You can
choose to follow people and organizations with similar academic and personal
interests to you. Your messages on Twitter can be
private, meaning only your friends can read them or you could make them public,
meaning they can be seen by everyone.
Twitter is
used for many things. You can post an upcoming
event, organize group conversations or just tell the
world what you’re doing at the moment.
You can also use twitter instead of
sending many SMS’s to different people. Just post your messages on Twitter and
everyone else can see them.
You can create your own tweets or you can
retweet information that has been tweeted by others. Rewetting means that
information can be shared quickly and efficiently with a large number of
people.
Why use Twitter?
Twitter has become increasingly popular with academics as
well as students, policymakers, politicians, organizations and the general
public. The snappy nature of tweets means that Twitter is widely used by
smartphone users who don’t want to read long content items on-screen.
Twitter allows user to:
- Easily promote your research, for example by providing links to your blog stories, journal articles and news items.
- Reach a large number of people quickly through tweets and retweets.
- Follow the work of other experts in your field.
- Build relationships with experts and other followers.
- Keep up-to-date with the latest news and developments, and share it with others instantly
- Reach new audiences.
- Seek feedback about your work and give feedback to others.
- Follow and contribute to discussions on events, for example, conferences that you can't attend in person.
- Express who you are as a person.
- Can post an upcoming event.
- Reach a larger amount of audience.
Tweet Marketing categories:
The
information you tweet can depend on tweeting as personal or as an organization.
If
you have a personal Twitter account you may tweet about your everything like
tweets about other things that are of interest to you, for
example hobbies, news stories and non-academic aspects of your life can
help make you an interesting person to follow.
If
you are tweeting on behalf of an organization, project or group then you may
choose to only send research-related tweets. Twitter is a relatively informal
communications tool so doesn’t be afraid to embrace a personal, friendly and
humorous approach to tweeting.
Basic of Tweeter Profile:
- Have an icon / avatar –perfect square for your profile (400 * 400).
- Have a thumbnail as a cover page (1080*360).Accepted type: JPG, GIF, PNG.
- Have a name related to your twitter account type, the total number of characters (50).
- Have a Perfect BIO, number of characters (160).
- Have a location
- Website link, if you have it, the total number of character (100)
- And Birth Date.
