Twitter Ads | Twitter Digital Marketing
Digital Marketing is a concept using that you can make your own identity over the online market, in short, digital marketing simply means to gain more viewers on your site, blog, and product.
Advertising on Twitter enables you
to promote individual tweets or entire campaigns dedicated to specific
objectives. Businesses can choose between eight different objectives --
including app installs, video views, and website conversions -- and set
audience targeting criteria for each ad campaign they create.
Twitter Objective: it defines the objective of your ads to promote yourself, there are lots of campaign objective / Ads provided by Twitter. Twitter provides a number of Ads Types, below is the list.
- Tweet Engagements
- Promoted video Views
- Awareness
- Website clicks or conversions
- In-stream video views(pre-roll)
- Followers
- App installs
- App re-engagements
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| Twitter Ads |
* Twitter allows two kinds of twitter ads Tweet Engagements and Awareness, Tweet engagements and Awareness have the same objective but
different is that in the tweet engagements people react on your tweets
including (retweet, like and share) as well as in Awareness only numbers of
people can see your tweet!
The flow of Twitter Ads
Twitter Ads contain three kinds of main objectives Campaign,
Ad Groups, and Review.
In the campaign details section,
you can set up your campaign as name, price, funding source, daily budget, Start
& End Date, and Pacing.
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| Twitter Ads | Campaign name |
In advance, you get two option name
as Standard & Accelerated, means
in you select pay as Standard
twitter automatically divide your budget
in between the start and end date and ads run for complete targeted range and as
Accelerated if your daily budget is
over before ending date or hours ads
stops & there are no more engagements over your Ads.
Ad Groups
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| Twitter Ads | Ad Group |
Targetting: “Filter your ads where they going to be run, includes (Gender, Age, location, and keywords)”
Creatives: “without that, your ads never be runs, used to select your tweet”
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| Twitter Ads | Creatives |
